Create Your Own Holiday

Hairstylist Day, Handshake Day, Pawnbrokers Day. Ever heard of these holidays? Probably not. The sponsors of these holidays are using a free marketing strategy to advertise their businesses. And so can you. Anyone can create their own holiday and have it advertised for free in Chase's Calendar of Events. Make sure that the holiday relates in some way to your particular business and create a special event centered around the holiday. You can also offer appropriate freebies to those who call or write in. If you're lucky, the media will pick up the story and you'll get free publicity.


The deadline for submission for the upcoming 2009 edition is April 15, so if you can come up with an idea before then you can get your entry included. You can also submit an entry online or use the form in the current year's guide. The guide costs just under a hundred bucks but I was able to get my copy for fifty-cents at a library book sale. You can peruse the guide for free at your local library in the reference section if you don't want to purchase it. You can also view a select number of events at the company's website. Publishing giant McGraw-Hill publishes the guides, which have been around for years and years. Lots of writers, including myself, use it because it sparks many ideas for articles based on holidays, anniversaries and special events.


This is a great and free way to advertise your business. If you already have an event that you sponsor, please consider listing it in Chase. If not, you still have time to sit down and come up with an idea before the deadline.