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Tuesday, January 8, 2008

Creative Marketing Idea- Fortune Cookies

Whenever I go out to eat Chinese food, I eagerly await the bestowing of the fortune cookie. Mind you, I don’t like fortune cookies, never eat them in fact. What I crave is the message inside. Be it wise or witty, I enjoy reading my fortune and have on occasion keep a few gems that I thought were apropos. You can give prospective and present clients and customers that same feeling of wonderment. Fortune cookies with your own preprinted message have gained in popularity over the years. What a great way to send a message and give a little treat at the same time. You can send the cookies any time of the year as part of your marketing plan or you can send them in celebration of the Chinese New Year. Just be sure to make your message both witty and memorable.


Where to start? The Internet lists thousands of companies offering personalized fortune cookies. You can order traditional cookies, like the kind you get in restaurants, or you can order giant cookies, cookies dipped in chocolate or other treats. For the best deal, order the restaurant-style cookies and save the specialty ones for special times. For example, you can send one to present customers or clients in celebration of a special event like an anniversary.

Here are a few companies to get you started:


Fortune Cookies Store offers custom printed cookies in quantities of 50-10,000. Messages are printed with a 70 character maximum, including spaces.


Custom Fortune Cookie Company allows you to order cookies by the dozen. Message cannot exceed 90 characters.


Fancy Fortune Cookies requires a minimum order of 100 cookies. They will print five different messages, 30 characters per line, 3 line minimum.


These are just three of the thousands of companies you can choose from. And the cost of the cookies is relatively inexpensive. For instance, the 100 cookies from Fancy Fortune cost just 38 bucks plus sales tax.

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